Monthly Archives: May 2021

Episode 4: Consumers Don’t Want to Change, So Why Are They?

May 14, 2021Uncategorizedconsumer behavior, food, food anthropology, Food Science, IFT, industry, institute of food technologists, jobs to be done, sci dishiftscidish

With up to 40,000 products in a grocery store, many consumers are on auto–pilot when deciding what products to buy. Most management consultants would say their greatest challenges are the ones that involve change management. When consumers find a set of products and foods they like, they typically don’t want those things to change. Yet we are seeing more change in the space of consumer wants and needs than ever before. This podcast we hear from a food scientist and anthropologist about what the plant–based food industry can learn from Tesla, or about the importance of understanding the ‘Job’ consumers are hiring your product to do.

Speaker: Kevin Ryan, CEO & Founder, Malachite Strategy and Research, LLC

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Episode 3: The Fuzzy Front End of Product Development

May 14, 2021Uncategorizedamy shipley, consumers, covid, food industry, Food Science, food technology, IFT, institute of food technologists, product development, transformiftscidish

How human connection drives trends.

Where do businesses start when they want to develop a new product and how do you know this product will be a hit with consumers? This episode dives into the difficulties that occur at the beginning of product development, and how important it is for consumers to connect with a product to transform a hip fad to a lasting trend. Our guest, Amy Shipley shares her insights on how to get past the difficult beginnings of product development.

Speakers:

Amy Shipley, Managing Director and Partner, Sterling-Rice Group

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