Tag Archives: jobs to be done

Episode 4: Consumers Don’t Want to Change, So Why Are They?



With up to 40,000 products in a grocery store, many consumers are on autopilot when deciding what products to buy. Most management consultants would say their greatest challenges are the ones that involve change management. When consumers find a set of products and foods they like, they typically don’t want those things to change. Yet we are seeing more change in the space of consumer wants and needs than ever before. This podcast we hear from a food scientist and anthropologist about what the plantbased food industry can learn from Tesla, or about the importance of understanding the ‘Job’ consumers are hiring your product to do.

 

Speaker: Kevin Ryan, CEO & Founder, Malachite Strategy and Research, LLC