Tag Archives: sensory science

Episode 21: Sensory Science Series- “Fast & Early” – An approachable path to the valuable consumer voice- Part 2



This is the second podcast in a sensory sciences series in collaboration with the Sensory & Consumer Sciences Division. Host Bruce Perkin and guest speakers Becky Bleibaum and Anna Leachman will be discussing tools to get rapid and reliable consumer feedback on products. This conversation highlights the advantages of consumer research, what consumer acceptance is and why it is important, how tight timelines and budgets impact outcomes, and more. 


Episode 20: Sensory Science Series- “Culinary Quantitative Description Analysis QDA” – New data from an old tool- Part 1



This podcast is the first episode in a Sensory Sciences series in collaboration with the Sensory & Consumer Sciences Division. Join host Bruce Perkin and speakers Becky Bleibaum and Heather Thomas as they discuss Quantitative Description Analysis (QDA.) QDA is a sensory tool that was developed in the mid-1970s to correct perceived problems with flavor profile analysis. During this conversation, the speakers will be covering what QDA is and how it works, QDA strengths compared to other tools, taking QDA into a new space, making sure consumer voices are not lost when using culinary professionals and more. 


Episode 1: Strategies to Communicate the Value of Sensory Science



How integrating sensory science in the collaborative process contributes to product success.

As many companies are often looking for a competitive advantage to improve product success, it is critical that sensory scientists become an integrated part of the conversation. Sensory evaluation can help predict product success when implemented appropriately. This podcast will help listeners understand the value of sensory science and how it can help their organizations succeed. It will also help sensory and other food professionals better position themselves to contribute to product success as members of cross functional teams. 

Speakers:  

  • Chow-Ming Lee, PhD., Consumer Sensory Lead, Bayer 
  • Cindy Ward, PhD., Owner, Sensation Research