Category Archives: Uncategorized

Episode 5: Flavor is Key: What you should know about flavors and their importance in launching new foods and beverages



How do you create apple pie flavoring when everyone has their own memory of their favorite apple pie? This episode’s guests will help! Dave Franz, Vice President of Sales and Marketing at FlavorSum, and Lisa Jackson, Director of Marketing, join us to talk about the flavor industry. We explore why consumers may like or dislike a certain taste, and the challenges that product developers may experience when launching new flavored products. We also discuss guardrails to consider when launching foods and beverages and get insights into the end-to-end process of product development. This podcast is brought to you by FlavorSum.


Episode 4: Consumers Don’t Want to Change, So Why Are They?



With up to 40,000 products in a grocery store, many consumers are on autopilot when deciding what products to buy. Most management consultants would say their greatest challenges are the ones that involve change management. When consumers find a set of products and foods they like, they typically don’t want those things to change. Yet we are seeing more change in the space of consumer wants and needs than ever before. This podcast we hear from a food scientist and anthropologist about what the plantbased food industry can learn from Tesla, or about the importance of understanding the ‘Job’ consumers are hiring your product to do.

 

Speaker: Kevin Ryan, CEO & Founder, Malachite Strategy and Research, LLC


Episode 3: The Fuzzy Front End of Product Development



How human connection drives trends.

Where do businesses start when they want to develop a new product and how do you know this product will be a hit with consumers? This episode dives into the difficulties that occur at the beginning of product development, and how important it is for consumers to connect with a product to transform a hip fad to a lasting trend. Our guest, Amy Shipley shares her insights on how to get past the difficult beginnings of product development.  

Speakers: 

  • Amy Shipley, Managing Director and Partner, Sterling-Rice Group 

Episode 2: The Changing World of Nutrition



The importance of pivoting and how the covid-19 pandemic is helping create a more equitable food system

The Covid-19 global pandemic has changed everything, and the food system is no different. In this episode, we listen to how various companies adapted to the rapidly changing health crisis, including creating entirely new products, and how diversity, equity, and inclusion are critical components of the future of nutrition.   

 Speakers:  

  •  1: Julie Meyer, RDN, Founder of Eatwellglobal, a nutrition consulting company https://eatwellglobal.com/ 
  •  2: Tim Goulette, Ph.D., BERS Analytical Lab Manager, Anheuser-Busch 

Episode 1: Strategies to Communicate the Value of Sensory Science



How integrating sensory science in the collaborative process contributes to product success.

As many companies are often looking for a competitive advantage to improve product success, it is critical that sensory scientists become an integrated part of the conversation. Sensory evaluation can help predict product success when implemented appropriately. This podcast will help listeners understand the value of sensory science and how it can help their organizations succeed. It will also help sensory and other food professionals better position themselves to contribute to product success as members of cross functional teams. 

Speakers:  

  • Chow-Ming Lee, PhD., Consumer Sensory Lead, Bayer 
  • Cindy Ward, PhD., Owner, Sensation Research