Episode 4: Consumers Don’t Want to Change, So Why Are They?

May 14, 2021Uncategorizedconsumer behavior, food, food anthropology, Food Science, IFT, industry, institute of food technologists, jobs to be done, sci dishiftscidish

With up to 40,000 products in a grocery store, many consumers are on auto–pilot when deciding what products to buy. Most management consultants would say their greatest challenges are the ones that involve change management. When consumers find a set of products and foods they like, they typically don’t want those things to change. Yet we are seeing more change in the space of consumer wants and needs than ever before. This podcast we hear from a food scientist and anthropologist about what the plant–based food industry can learn from Tesla, or about the importance of understanding the ‘Job’ consumers are hiring your product to do.

Speaker: Kevin Ryan, CEO & Founder, Malachite Strategy and Research, LLC

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Episode 3: The Fuzzy Front End of Product Development

May 14, 2021Uncategorizedamy shipley, consumers, covid, food industry, Food Science, food technology, IFT, institute of food technologists, product development, transformiftscidish

How human connection drives trends.

Where do businesses start when they want to develop a new product and how do you know this product will be a hit with consumers? This episode dives into the difficulties that occur at the beginning of product development, and how important it is for consumers to connect with a product to transform a hip fad to a lasting trend. Our guest, Amy Shipley shares her insights on how to get past the difficult beginnings of product development.

Speakers:

Amy Shipley, Managing Director and Partner, Sterling-Rice Group

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Episode 2: The Changing World of Nutrition

April 6, 2021Uncategorizedcovid-19, diversity, equity, food, Food Science, food security, IFT, inclusion, nutrition, pandemiciftscidish

The importance of pivoting and how the covid-19 pandemic is helping create a more equitable food system

The Covid-19 global pandemic has changed everything, and the food system is no different. In this episode, we listen to how various companies adapted to the rapidly changing health crisis, including creating entirely new products, and how diversity, equity, and inclusion are critical components of the future of nutrition.

Speakers:

1: Julie Meyer, RDN, Founder of Eatwellglobal, a nutrition consulting company https://eatwellglobal.com/
2: Tim Goulette, Ph.D., BERS Analytical Lab Manager, Anheuser-Busch

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Episode 1: Strategies to Communicate the Value of Sensory Science

March 31, 2021Uncategorizedchow-ming lee, cindy ward, communicate, competitive advantage, consumer, food, Food Science, IFT, IFTNext, institute of food technologists, product success, science, sciences, sensory, sensory science, valueiftscidish

How integrating sensory science in the collaborative process contributes to product success.

As many companies are often looking for a competitive advantage to improve product success, it is critical that sensory scientists become an integrated part of the conversation. Sensory evaluation can help predict product success when implemented appropriately. This podcast will help listeners understand the value of sensory science and how it can help their organizations succeed. It will also help sensory and other food professionals better position themselves to contribute to product success as members of cross functional teams.

Speakers:

Chow-Ming Lee, PhD., Consumer Sensory Lead, Bayer
Cindy Ward, PhD., Owner, Sensation Research

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